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FASHION & APPAREL CRM SOFTWARE SOLUTIONS | TRITAN SOLUTIONS |
Get complete supply chain management with tailored CRM, Financial Management, and BI software solutions for the fashion and apparel industry.
FASHION & APPAREL CRM SOFTWARE SOLUTIONS
Introduction
Apparel retailers do comprehensive advertising and promotion of their products to remain affiliated to their customers and to boost loyalty towards their brand. Clothing retailers are constantly at a war to captivate new potential customers and at the exact time retain the existing ones. Gaining footfalls and accomplishing higher sales remain the preferences of both online and offline retailers. Customer Relationship Management (CRM) software gives a mantra to accomplish the above objective, with nice customer analysis, enhanced customer satisfaction, and expanded earnings.
CRM has become an essential tool for dealers to bear with the intense competition. Customer exposure, relationship marketing, and database marketing form the essence of CRM. It is a software system that incorporates the inventory management, customer communication, sales, and marketing divisions of a company. The procedure comprises acquiring, distinguishing, and evaluating the customer data. This assists apparel dealers in seeking customer-centric insights and evaluating customer behavior. Data like this is further used to improve customer happiness and optimize productivity.
How Does Apparel CRM Software Works?
- To understand how CRM software functions, it is necessary to discern the touchpoints between customers and retailers or the organization. Every time a customer has a specific experience with the brand, the people, product, or the organization, through various mediums, the interactive channel becomes the touchpoint. The most apparent and crucial touchpoint is the product itself. Besides these, traditional channels like television and print advertisings, direct mails, and SMS moreover act as touchpoints.
- Owing to the digital trends of e-marketing, mobile, internet, and social networking sites have similarly become helpful mediums of communication. Touchpoints impact, attract and make an influence a customer's decision to purchase a garment. CRM software incorporates such marketing tools to organize customer touchpoints, beneficial usage of the medium, and grab the vigilance of customers.
- Considering the evolving effect of fashion trends and shifting customer desires, CRM systems give a multi-channel strategy. The software can be utilized in combination with the retail point of sale systems, online retail, and physical stores. Numerous details of clients like name, address, demographics, etc. are stored along with particular data on purchasing influences, behavior, economic backgrounds, interactions, and that can moreover be included in the software system.
- Once all the data is compiled the software enables retailers to comprehend and analyze information. The evaluation determines which products the customers are curious about, the amount a customer is ready to pay for a specific product, factors impacting the purchase decision of a customer, and motivates to work on complications of products through customers. It also provides detailed information about prospective, periodic, and loyal customers. Inferring data utilizing the software will enable apparel retailers to understand the customers nicely, and devise a plan to promote and boost sales of their product.
- CRM differentiates data based on parameters decided by the organization or retailer. Therefore from heterogeneous groups, it filters the data into homogeneous groups of clients based on categories like socioeconomic background, demographics, etc. By segmenting customers into particular categories, apparel retailers can design their plan of action for sales, marketing, and customer assistance. Also, with information and research so detailed, an apparel dealer can enhance the standard of business and boost its brand loyalty. Based on such results, apparel dealers can similarly tailor methods to target several customer groups.
- With software upgrading continuously to meet the demands of instantly changing technology, the latest versions integrate with social networking mediums to develop better analysis. Social CRM merges with the networking profiles of clients giving practical insights about prominent market trends and customers shifting priorities.
Mobile CRM Solutions For Fashion & Apparel Industry
Mobile CRM is another emerging system, which is very distinct from the conventional CRM, and lets sales affiliates in a store access a customer's purchase history. It moreover enables manage the inventory of a product and easily check if a specific garment or style is accessible in another outlet of the brand. Likewise, CRM software available in the market is well progressive to integrate seamlessly with Point of Sale (POS), Supply Chain Management (SCM), and Enterprise Resource Planning (ERP) systems. Apparel dealers moreover use customized CRM software according to their needs.
Still, utilizing a CRM is not only about installing and executing the software; it also requires changing the procedures of the organization. Failing to do so, will not help you to accomplish the desired outcomes.
CRMS FOR THE FASHION AND APPAREL INDUSTRY
How could a CRM help those in the Fashion and Apparel business? Utilizing CRM software, those in the fashion and apparel business will be able to compile data about sales and work out which products are prominent. Many of the systems accessible are feature-rich making day-to-day tasks simple to supervise by simplifying the procedures, leaving users free to create their relationships with clients and suppliers. A good software system moreover makes it reasonable to create knowledge-based marketing, sales, and order/approval lists. With this data handily at hand, designers can manufacture new items based on the latest trends and in styles and colors chosen by their shoppers.
THE TRENDS FASHION & APPAREL RETAIL INDUSTRY IN 2021
- Successful retail organizations are steered by a combination of optimistic customer experience and high-performance operations. High-performing organizations leverage creative production and supply chain software, progressed warehouse management, and sophisticated marketing automation. Retail organizations require to partner with a company that retains both front-facing customer experience expertise and a deep understanding of your back-end systems.
- Tritan Solutions has 10 years of experience in IT Technology Solutions. With our years of knowledge, we have an intimate insight into what companies concentrating on Fashion & Apparel need to thrive in this demanding multi-faceted business. Try our Fashion retail industry-specific CRM solutions. You can also request a free consultation today.
CHALLENGES OF THE FASHION & APPAREL RETAIL INDUSTRY IN 2021
The Fashion & Apparel Retail Industry caters to a diversity of numerous products ranging from Apparel, Footwear, Accessories, and more. At Tritan Solutions, we provide highly customized CRM software solutions that are tailored to assist you to deal with the numerous challenges which are widespread in the Industry.
Does your Fashion & Apparel Retail business come across any of these challenges??
- Bleak Customer Experience
- Bad Inventory Management?
- Insufficient forecasting capabilities
- Disconnected legacy systems
- Scarcity of Automation during the order and shipping process
- Limited Customer Data
- Cart Abandonment
- Lack of omnichannel
- Seasonal instability
- Having to manage a combination of different products?
- Having to add new products annually in order
ENABLE DIGITAL TRANSFORMATION IN THE FASHION & APPAREL RETAIL INDUSTRY
- Incorporated Solutions designed for Fashion & Apparel Retail
- Analytics for Fashion & Apparel
- Highly Advanced Warehouse Management for Fashion & Apparel
- ERP & CRM solutions for Fashion & Apparel
- eCommerce Solutions for Fashion & Apparel
- Marketing Automation for Fashion & Apparel
- Customer & Retailers Portals for Fashion & Apparel
In the domain of fashion, we have worked hard to bring you ERP & CRM Solutions that are precisely tailored for the fashion industry and are built by Tritan Solutions.
RENOVATE YOUR CUSTOMER EXPERIENCE
- Remediate jammed integrations that hold you back from providing customer expectations by executing a single source for order, items, inventory, and customer insights.
- Centralize operations from the front and back-end of the business for cross-channel visibility that’s available on-demand and in real-time.
- Enrich the buyer journey with genuine omnichannel functionality, facilitating shoppers to purchase and return anywhere.
- Innovate the customer experience with personalized marketing and loyalty marketing campaigns that create long-lasting connections.
FASHION & APPAREL INDUSTRY SOFTWARE SOLUTIONS FROM TRITAN SOLUTIONS
Our portfolio of software solutions for the fashion and apparel industry centralizes essential business functions in a comprehensive solution spanning PLM, order management, CRM, and finance. This facilitates you to synchronize the whole product lifecycle, giving a comprehensive overview of your business from design via production and sales.
- Powerful inventory management combined with sales and finance
- Material Requirements Planning (MRP) module for creative re-ordering of inventory and forecasting
- Incorporating with the point of sale and barcode scanning technology
- Product lifecycle management for the management of products from design to ultimate production
- Avant-garde warehouse management for everything from inventory levels to inventory transactions
- Color size matrix functionality for glimpsing inventory
- Customized Customer Relationship Management (CRM) as standard
- Numerous price list functionality
- Best of breed business intelligence for advanced forecasting, brand budgeting analytics
- Mobile customized dashboards and self-service reporting
HALF YOUR WORK AND DOUBLE THE PROFITS WITH TRITAN CRM
Tritan CRM has been revolutionizing the way fashion and apparel corporations conduct business since 2013 and our software solution comes with the enormous benefits of built-in industry-specific experience.
Tritan CRM is prepared to deliver on its promise of half the work and double the profits with:
- Optimization and automation of manual procedures
- Comprehensive control of product variants
- Overviews of procedures from design to delivery
- First-rate international PDM
- Simple correlation and visualization of data and key figures
- Creation and management of comprehensive Bill of Material
- Real-time data and inventory updates
- Seamless Microsoft Office Integration
- Parameter adjusted customizations
- Zero cost upgrades
- No hassle, fast execution
EXPLORE TRITAN CRM SOFTWARE FASHION’S RICH FEATURES
Whether you own your fashion brand are a private label or contract manufacturer, distributor, wholesaler, or dealer, Tritan CRM comes with the functionality you require to support your business prototype. Even made-to-measure and custom orders as well as facilities like logo placement and embroidery are also covered.
In today's world, change is a must than a mere choice and your company model may change over time. Don't just go for any fashion CRM software solution. Select adaptable business software for your fashion, apparel, or footwear brand. A CRM solution that keeps on supporting your business no matter what market situation is.
- Omnichannel Sales
- Purchase
- Manufacturing
- Inventory & Logistics
- CRM & Claims
- Finance & Accounting
- Reporting & BI
Conclusion
CRM arms apparel dealers with information about their clients at their fingertips. Marketing techniques can be built depending on the results developed from various touchpoints CRM gives a 360-degree view of clients, leaving dealers with a sufficient amount of resources to analyze. It helps in creating enhanced customer value, retaining your old clients, lower expenses of promotions, and boost revenues. With the assistance of customer-centric software like CRM, apparel dealers can maintain track of their clients; keeping their online or in-store shops aisles buzzing and the cash registers ringing every day.
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